Services
Two things, done well.
Custom website design and search optimisation for both Google and AI. No template kits, no off-the-shelf SEO packages — every project is built around the practice it serves.
01
Web Design
Custom code, or built within Squarespace, Wix, or whichever platform you're already on — your call. Either way, I start with your patients: what they need to find, how they prefer to book, what would make them choose you over the practice down the road. Then I design and build around those answers.
The result is a site that loads quickly, ranks well in search, meets WCAG accessibility standards, and converts visitors into bookings. The build approach changes; the outcome doesn't.
02
GEO + SEO
People are increasingly asking ChatGPT, Perplexity, and Google's AI Overviews "which psychologist in [suburb] is best?" — and the AI answers with whoever's site is structured well enough to be cited.
GEO — Generative Engine Optimisation — is what makes your site one of those answers. Combined with traditional SEO (still very much alive), it gives you visibility in both old-school search results and the new wave of AI-driven recommendations. I build both in from day one.
Frequently asked questions
What is GEO and how is it different from SEO?
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GEO — Generative Engine Optimisation — is the practice of structuring your website so it gets cited by AI search engines like ChatGPT, Perplexity, Google AI Overviews, and Claude. SEO ranks you in traditional search results. GEO gets you mentioned in AI-generated answers. The two overlap in places (good content helps both) but the structural requirements are different. I do both because both matter.
Do I need a custom site, or can I use Wix or Squarespace?
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Either works. I build custom sites in code (best raw performance and long-term flexibility) and I also design and build within Squarespace, Wix, or whichever platform you're already comfortable with. The strategy, design, and SEO/GEO work don't change between the two — only the medium. I'll recommend what fits your situation during the discovery call. If you're already happy on a platform, I'll meet you there.
How long does a project take?
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1–4 weeks from kickoff to launch, depending on requirements. Simpler practice sites land closer to a week; group practices or sites with custom integrations sit closer to four. I give a firm timeline at proposal stage.
Do you work with practices outside allied health?
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Yes — I lead with allied health because it's where most of my experience is, but I take on projects in adjacent fields (medical, healthcare, professional services) when the fit is right.
What does a project cost?
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Pricing depends on scope. I'm transparent about it during a discovery call — no surprises and no upselling. Get in touch and I'll give you a clear quote within one business day.
Will I be able to update content myself?
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Yes — content is authored in plain Markdown, which is easy to edit. I provide a short walkthrough at handoff so you can publish blog posts and basic page edits independently.
Have a project in mind?
Tell me what you're working on — quote within one business day.