Insights
Practical articles on web, GEO, and search.
Written for practice owners, marketing managers, and anyone who'd rather understand than be sold to.
GEO vs SEO: what Australian businesses need to know in 2026
Generative Engine Optimisation is the new layer above traditional SEO. Here's what GEO is, how it differs from SEO, and why your business needs both.
How psychology practices should structure their booking pages
A practical guide to designing booking pages that convert visitors into appointments — clear pricing, low friction, accessibility built in.
Why your practice's website probably won't be cited by ChatGPT (and how to fix it)
Most allied health websites are invisible to AI search engines. Here's what's missing and the specific changes that get you cited.
Schema markup for allied health practices: a complete guide
The schema types that matter for psychology and allied health sites — LocalBusiness, MedicalBusiness, FAQPage, Article — with copy-paste examples.
Page speed for psychology practice websites: what actually matters
Lighthouse scores and Core Web Vitals translated into plain English. Which numbers move the needle on bookings and which are vanity metrics.
The 5 essential pages every solo practice website needs
If you're starting from scratch or simplifying, these are the only pages you actually need — and what each must do.
Telehealth-friendly website design: 8 considerations
Designing a practice site that supports both in-person and telehealth bookings without confusing the visitor.
Local SEO for Australian allied health: a 2026 starter checklist
A practical, prioritised checklist for getting your practice ranked in 'psychologist near me' and similar searches in your area.